A Story That Has a Known History Dating Back to the Ice Age
15,000 years ago, wolves discovered something. Stress hormones prevent wolves from approaching humans. Humans are strong and this fear is necessary for wolves to survive. However, some wolves have low levels of this hormone. These wolves discovered something incredible; domesticating humans!
Let humans hunt, don’t threaten them.
During the ice age, diminishing food resources left wolves with a choice. The wolf species was facing extinction from the world stage. For this reason, wolves with low stress hormones realized that they could approach humans and their collective consciousness told them: “Let humans hunt, don’t threaten them. They will let you rummage through their garbage. This way, you will eat more regularly, reproduce more, and inherit your temperament for future generations.” This calm approach gave birth to mutual cooperation. Thousands of years have passed since the first cooperation between wolves and humans. As the years passed, wolves evolved into a very different breed, dogs, that has survived to this day.
The one who is friendly survives.
The phrase “the one who is friendly survives”, which was valid for that period, was of vital importance for both humans and wolves. For wolves, feeding and continuing their lineage, for humans, cleaning up their remains and protecting themselves from other predators… A wonderful cooperation! Over time, this cooperation was updated again as cuteness in favor of dogs. The cuter you were, the more you were preferred. This cooperation turned into a wonderful friendship in the process.
Climate change brought about a different period for humans. People settled down and started living in villages. Dogs took on the duty of defending and protecting these villages, and later on, defending the barn animals. People fed dogs that protected them, supported them in hunting, and carried loads.
For centuries, humans fed dogs with the same or very similar foods as they ate in nature. The similarity between these foods and those in nature decreased over time. The new eating habits brought about by settled life have also caused the food share of dogs to change.
However, dog instincts have never changed.
Although dogs have gotten used to the new foods provided by humans over the years, their instincts still tell them to consume the types of foods they find in nature. Here,
Pro Performance dog foods have been produced in accordance with this fact. Our ultra-premium dog foods have emerged by combining food ingredients suitable for dogs’ instincts with references taken from their ancestors. Our formulas have been prepared based on the balanced nutrition of our friends whose metabolisms have changed very little while evolving from wolf to dog.
The entire series is designed on complete and balanced nutrition. The differences between dog breeds have been taken into consideration in our food formulations. Thus, the main ingredients of our foods have been differentiated and our product series that varies according to small, medium and large breeds has been created. In addition, products that vary according to their weight status, skin sensitivity and age have been produced. Today, we serve the health and happiness of our friends in many countries of the world, especially in Turkey.
